USA Curling Should Give Taylor Swift A Lot of Money

So, I’m guessing a lot of you did a double-take at the title of this article.  Yea, I’m surprised I’m writing it myself.  But, let me explain. I work in marketing, and just did a promotion where my waterpark set up a tent in front of Soldier Field for two days.  My target market is “mom and kids,” and Taylor Swift appeals to that demographic.  Trust me, from the 110,000 people that filled Soldier Field over her two shows this weekend … I can attest that at least 80% of the concert goers were female. Anyway, as a surprise...

Read More